Seya. was founded in 2017 by Japanese designer Keiko Seya.
Through her brand, she embraces the beauty of the core — both in the product and in the process — and seeks meaning in materials and clothing.
Going back to the roots, Seya. works with skills and resources that have existed for hundreds of years, preserving cultural craft and heritage.
The brand’s creative process is guided by travel and the study of communities around the world. It aims to go beyond cultural boundaries.
With a documentary approach in both its visual and fashion language, Seya. transmits the raw culture and the human presence it encounters on its journey.
By opening eyes to other places and ways of living — without judgment or stereotype — Seya. seeks to free individuals from the ways society defines them, allowing for the creation of new, personal narratives.
In collaboration with people who share its values, Seya. challenges conventional definitions of luxury. It envisions a new kind of luxury — one that celebrates freedom and personal belief.
More than just products, Seya. offers a set of values.
Through her brand, she embraces the beauty of the core — both in the product and in the process — and seeks meaning in materials and clothing.
Going back to the roots, Seya. works with skills and resources that have existed for hundreds of years, preserving cultural craft and heritage.
The brand’s creative process is guided by travel and the study of communities around the world. It aims to go beyond cultural boundaries.
With a documentary approach in both its visual and fashion language, Seya. transmits the raw culture and the human presence it encounters on its journey.
By opening eyes to other places and ways of living — without judgment or stereotype — Seya. seeks to free individuals from the ways society defines them, allowing for the creation of new, personal narratives.
In collaboration with people who share its values, Seya. challenges conventional definitions of luxury. It envisions a new kind of luxury — one that celebrates freedom and personal belief.
More than just products, Seya. offers a set of values.
seya.は旅をします。
実際の場所であったり、思考に潜る旅であったり。
風景がきれいな場所にだけ旅するのではなく、規定概念を解除してくれるところに旅をします。
旅を通して感じられた世界の文化的「複雑さ」の新鮮な驚きをクリエーションを通して伝えたいと思っています。
seya.は素材や衣服に意味があった原点が美しいと考えます。クリエーションにもその過程にも、その原点を大切にしていきたいと思っています。
そのために様々な文化へのドキュメンタリー的なアプローチをしていきます。
旅はその手段です。先入観を捨て、ある場所に行き、生の文化と人々に出会い、ビジュアルとファッションという言語で記録をする。
固定観念にとらわれることなく、様々な場所や文化に目を向けることで、原点を探すのと同時に、社会が定義するものから自由になる、解除の感覚を伝えたいと思っています。
それが現代における真の「ラグジュアリー」だと考えます。
seya.は単なるプロダクトだけではなくひとつの価値観として、同じ考えを持つ人達の輪を広げたいと思っています。